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I've been in the SEO industry for almost 8 years and have become an expert in the fashion and beauty sector, covering content marketing and digital PR campaigns, technical SEO and holistic search. I’ve worked across over 20 fashion, beauty and travel brands as well as global super brands. This has allowed me to gain invaluable insights into the nuances of retail and e-commerce concerning SEO and how this fits into the consumer journey. I led the development of global strategies and managed to cascade this down to regional hubs and key markets for implementation across APAC, Americas, and EMEA driving efficiencies and aligned strategy.