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Automated PPC management: How to stack your accounts for optimal conversion

A Talk by Al Woolham
Digital Media Partner, Anything is Possible

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About this talk

Automation is widely misperceived as either a magic bullet for all your PPC problems - or a trap designed to take PPC specialists out of the value chain altogether.

The fact is, full automation guarantees systemic breakdown. The benefits of automation are in enhancing human capability - not replacing it.

Smart automation frees up your time to explore other growth opportunities in your campaign stack, optimise your ads for greater engagement, or develop strategies for all the new ad types currently exploding into the PPC ecosystem.

In this session we’ll look at:

• How to become a hybrid PPC manager - mixing human perspectives with automated execution. • What your automated account structure strategy could look like. • Third-party tools you need to know about.

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