Register now

Have you purchased yours? Register now to hear from our expert speakers

Big Data is Dead

A talk by John Jackson
Head of Performance Marketing, Vivid Creative

22 September 2021, 02:40 PM

Have you booked your place yet?

By submitting your email you agree to the Terms of Service and Privacy Statement
Sign up / log in

About this talk

Data is great, most of us involved in this event have made a career out of it. But no one ever stops to think about what happens if it goes wrong. As the data world gets continuously more complicated (and even more complicated as cookies continue to get whipped from us), should we be relying solely on data or should we go back to leaning more heavily on intelligence and insight? I will talk about what happens when data goes wrong (both in marketing but also in things like politics (think brexit and hilary clintons team ignoring her husband in the primaries...)) and what other things we should be looking at to fill its place/make it work better.

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Proudly supported by

Want to sponsor? Contact us to find out more.