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Building vs Earning Links - What's the difference?

A talk by Izabela Wisniewska
Director and Head of Search, Creatos Media

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About this talk

We all heard those phrases, link building, digital PR, link earning - aren't they all just the same thing? They are not, and this presentation will explain what are the differences between all of those various tactics, which ones we should use and why, but most importantly it will show some real life examples how to take best of all of those worlds and put it to work to improve our SEO.

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