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Data science principles for SEO testing

A Talk by Sandy Lee
Group Data Lead, Purplex Marketing

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About this talk

In this talk, Sandy will talk about why it is essential to test ideas in SEO and how you can bring data science principles into any testing you do. He will talk about how you can use Python to get the data you need to make a good test plan, use statistics to make sure you can trust your results, and show you how to use a Python library made by Google to interpret your testing results. He will illustrate this with a Core Web Vitals test that Purplex Marketing has run over the summer.

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