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Deploying POAS: How you could be maximising your returns by optimizing to profit

A talk by Richard Ingilby
Client Growth Manager, Ayima

22 September 2021, 12:20 PM

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About this talk

"The move from CPA bidding to ROAS was a seismic change in the paid media landscape, and there's another in progress that you should be keeping an eye on, or you risk being left behind

We're talking about the growth of bidding to Profit on Ad Spend, or POAS

Rich runs through the foundations of POAS, from the potential impact it could be having on your advertising, all the way through to how to implement it and start reaping the benefits."

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