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From measurement plans to monthly reports: how to build a robust reporting framework

A talk by Anna Corbett
Director of Client Success, Base Creative

22 September 2021, 03:10 PM

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About this talk

If you don't know what success looks like then how are you supposed to prove the effectiveness of your work? In this talk Anna will show you how to set goals, benchmarks and targets in a measurement plan and how to report on those throughout the campaign lifecycle. Let's make meaningless monthly reports a thing of the past.

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