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Get to grips with GA4, the new kid on the block for digital marketing

A talk by Tiffany Shears
PPC Account Manager, Absolute Digital

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About this talk

As GA4 has been brought out by Google the Digital Marketing world is busy preparing for it. But GA4 is currently in Beta and like all things new in Google, the real questions on people’s lips are: Is GA4 ready for full use? How do we use it? What are the main differences between GA3 and GA4? What do we need to prepare for it? Especially since clients are now being made aware of GA3, I am currently constantly getting questions from clients on it.

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