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How cognitive bias is ruining your conversions

A talk by Kenda Macdonald
Founder / CEO, Automation Ninjas

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About this talk

The human brain does odd things. It's full of corruptions, or cognitive biases, and these little errors we all make on a daily basis are bad for your marketing. They damage your conversion rates, lose you customers and undermine your marketing efforts.

But all is not lost. We can fight back against the brain. In this session you’ll learn how to combat these challenges while increasing conversion rates, engagement and customer loyalty.

You’ll leave this session knowing how to: Spot when cognitive bias will be a problem for you and fight it with 4 specific strategies

You’ll discover a whole new toolkit of behavioural psychology that you can use to get better customers and better engagement.

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