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How Digital PR Strategy Should Evolve in a Post-Pandemic World

A talk by Alex Fisher
Digital PR and Content Executive, Cedarwood Digital

22 September 2021, 03:50 PM

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About this talk

This talk is about how our digital marketing strategy has changed since the pandemic began. I will discuss the benefit of shifting your focus from high-risk, high-reward campaigns to sprinkling your strategy with a mixture of campaign types and sizes. In particular, this shift lends itself perfectly to newsjacking - both proactive and reactive - and I will explain how best to adopt this practice.

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