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How to develop a winning SEO team: What Search Marketing can learn from Formula 1

A talk by Tom Vaughton
Founder & MD, Varn

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About this talk

SEO is a bit like Formula 1. It is a zero-sum game and needs competitive, creative and technical people to succeed. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver. In our SEO world, we similarly are impacted by multiple factors that will influence the rankings of a website. So in his talk, using the analogy of Formula 1, Tom will consider the areas to explore and develop when creating a winning SEO team.

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