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How to get coverage and build links without pitching to a single journalist

A talk by Georgia Gadsby
Digital PR Consultant, NORTH

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About this talk

Using alternative outreach strategies that don't involve mass emailing journalists. I'll cover using a social first strategy (including feeding stories to Facebook groups to create "fake hype" and posting your campaigns on client social media), how TV coverage can give you follow links, and using your personal email to tip off journalists as a member of the public vs. PR.

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