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How to win in a world of first party data

A talk by Yali Sassoon
Co-founder and Chief Product Officer, Snowplow

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About this talk

Data regulation and privacy related technology is killing 3rd party web and mobile data collection. Marketers and digital analysts have in the main reacted defensively against these changes. In this talk, Yali Sassoon from Snowplow will talk about how marketers can seize opportunities in 1st party data to better understand and serve consumers.

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