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Inbound PR: More Links, Less COLD Outreach Please

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About this talk

You don't need a hefty piece of content to get links in press. You've already got something else you can use: expertise! Journalists write stories and features every day that require the expertise of specialists and this talk will be all about get you (or your client or boss) featured in press that way.

Stacey will touch on getting the most out of media enquiry tools like HARO, Response Source and others but also will share practical tips her team uses successfully here to proactively pitch comment before the journalist even submits that media enquiry.

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