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Measuring What Matters: How to Create Weighting Systems for Better Results

A talk by Katie Thompson
Managing Director and Head of Content, Katie Lingo Ltd.

22 September 2021, 05:20 PM

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About this talk

Marketing is tricky to measure - but content is a whole different ballpark. We'll discuss how we've gone beyond standard analytics dashboards and created weighting systems to measure everything and anything in your business. Try it yourself to get the best from your campaigns.

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