A Talk by Tom Wells
Creative Marketing Expert & SEO Analyst,
Searchmetrics GmbH
About this talk
This session is sponsored by Searchmetrics. If you add this session to your schedule and opted to share your contact details at registration, we’ll pass them on and you may be contacted by their representatives.
Join this talk and take a data-driven look at best practices for optimising online performance in 2021. Featuring an analysis of millions of data points from Searchmetrics, Page Speed Insights, Lighthouse, HTTP Archive and CrUX, it aims to answer the following questions:
What are the main causes for poor performance? Are specific CMS platforms worse than others in terms of user experience and overall performance? Do plugins hurt web performance? Which industries have the best online performance and why? Where is the best place to start optimising my site? How can I use data to strategically improve my website?
