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The Dos and Don'ts of Competitor Bidding

A talk by Sophie Logan
Head of Paid Media, Victress Digital

22 September 2021, 04:40 PM

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About this talk

Done right, competitor bidding can play a key role in your Paid Search strategy, helping you to expand your reach and hit high intent audiences. Done poorly, you could end up pushing your competitors to retaliate, hitting you where it hurts with infrinegement complaints and nasty bidding battles. Learn how to competitively and ethically implement a competitor bidding strategy, without stepping on toes or breaking Network policies.

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