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The Mother of all Updates - What Google's MUM update will mean for multilingual websites and international marketing

A talk by Dave Cousin
Head of SEO, Oban International

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About this talk

With the recent announcement of their MUM algorithm update, Google has thrown the world of SEO into a state of flux. With their focus on delivering the most relevant search results to users, irrespective of market or language, international marketers will need to update their strategies and multilingual websites will need to respond to compete effectively in a ‘language agnostic’ future. Dave will take you through how, for those suitably prepared, this can be a massive opportunity not just for global brands but also for those looking to go international for the first time.

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