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The Truth About Ad Fraud on Paid Social

A talk by Stewart Boutcher
Technology Director and Data Lead, Beacon

22 September 2021, 12:20 PM

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About this talk

It’s estimated that global losses to click fraud on digital ads will be over $50 billion a year by 2025. Learn how click fraud actually works, who is running it and how they make money from it and why the major ad platforms are unable to tackle it. Get an understanding of the impact on your search & social campaigns and how you can start to protect against it.

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