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The Value of Non-Linking Coverage

A talk by Cheryl Crossley
Head of Digital PR, WMG

22 September 2021, 02:20 PM

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About this talk

Naturally, when it comes to Digital PR everyone wants links. But what about those pieces of non-linking coverage that you inevitably earn - are they worthless? I'll explain how non-linking coverage is referenced in Google's patent, and therefore why and how we should be reporting its value. I'll also be talking about how important site and content relevancy and quality are when measuring all PR results.

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