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Using causal inference to better understand search intent.

A talk by Dateme Tubotamuno
Digital Marketing Manager, SemanticGeek

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About this talk

Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational and navigational classifications. Join me as we explore the power of why around search terms.

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