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What the Hell is a Content Strategy, Anyway?

A talk by Lucy Alice Dodds
Senior Content Marketing Consultant, Evolved Search

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About this talk

What's the content strategy?' - a question that doesn't need to fill you with dread! In this talk, Lucy will cover what a successful on-page content strategy looks like for e-commerce and lead generation sites. The talk includes actionable advice on where to start, what to do, how to fill content gaps, ways to measure your success, plus tips to help your clients understand.

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