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Why UX needs to be a string in your SEO bow

A talk by Luci Wood
SEO & Client Success Director, Blue Array

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About this talk

We all know that search engines continuously evolve to serve their users. The current frenzy around Google's Page Experience update is evidence enough of this. Though we might busy ourselves with striving for the elusive ‘page speed green’, there lies a deeper chasm that’s holding many of us back from achieving the golden standard of ‘user first’: nailing the balance between delivering an incredible user experience on our websites, and making them work for SEO.

In this talk, Luci provides actionable tips to use UX to your advantage to drive the implementation of SEO strategies.

Essentially, adding the UX string to your SEO bow to help you do your job a little bit better!

We’ll look at: - Why SEOs need an understanding of UX - How UX can support (rather than hinder) your SEO goals - Removing roadblocks to SEO implementation through UX - Dispelling common SEO myths around UX - Delivering impact and measuring results.

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