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Why you need to shift to a customer first content/SEO strategy

A talk by Kelly Johnstone
Head of Content, Staysure Group

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About this talk

Is a customer first strategy the right choice for you? In this talk, Kelly will explain why you need to move away from a business centric model and instead shift to being customer first.

She will explain how you can succeed and the benefits of switching. You'll find out how to spot business-centric vs customer centric content, the differences between using a funnel vs a flywheel and learn how to measure the impact of your content to make sure your customers or clients love you more each day.

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