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Why you should stop trying to ‘hack’ growth

A talk by Amir Jirbandey
Growth Lead / VP Marketing, Papercup

23 September 2021, 03:30 PM

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About this talk

Initially, when the term was coined a few years ago it was meant to be a hybrid of dev, marketing/demand-gen. But now it's a misused term that a lot of people apply when they're throwing shit at the wall to see what sticks and this includes SEO and performance marketing. In this talk I'd go through the good bits of 'growth hacking' but how to avoid trying to hack growth in general and use simple tactics which most of the audience is familiar with to put together a scalable growth strategy instead.

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