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YouTube ad strategies for growth marketers

A talk by Nadya Birca
Co-founder @ STEPP Digital, STEPP Digital

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About this talk

  1. Finding your target audience on YouTube, 2. Setting up creative ad types ready for scale (owned, paid, earned & viral) 3. Benchmarking the success of your video 4. Who does it well? 5. The aftermath: how to use video for long-lasting post-campaign engagement.

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